Weekly Digital Newsletter

How has this idea enhanced your club's operation, etc.?

Since its inception, the Club Circle has been Farmington’s leading guide to Club events, updates, and programs. Once the pandemic hit, we recognized the need to keep members more engaged and frequently updated. As a result, we transitioned the Club Circle from a monthly, printed publication to a weekly, online newsletter—all in the form of a dynamic interactive flipbook.

How was this idea implemented, and what have been the club members' reactions?

Released each Monday, the new Club Circle also replaced our traditional email campaigns to provide members with a far more effective way to interact with the Club. Now, members can preview restaurant menus, make dining reservations, access online order forms for food-to-go programs, discover new and exciting food and beverage specials, and register for events with ease. The weekly newsletter also features vivid photography and embedded videos that allow members to go behind the scenes with Farmington’s award-winning chefs, receive performance tips from our golf and tennis professionals, and improve upon their workout routines with our certified personal trainers. Member feedback has been overwhelmingly positive!