What Kind of Massage Do You Need?

How has this idea enhanced your club's operation, etc.?

The “What Kind of Massage Do You Need?” Quiz has enhanced operations at The Club at Admirals Cove by personalizing the wellness experience and making it more engaging for members. By offering an interactive and fun way to determine the most suitable massage based on individual preferences and needs, the quiz has created a tailored approach to wellness.

This initiative encourages members to explore spa services confidently, improving member satisfaction and increasing engagement with the spa. The quiz is also an excellent tool for educating members on the diverse treatments available, aligning their choices with their goals for relaxation, recovery, or pain management.

How was this idea implemented, and what have been the club members' reactions?

The initiative was implemented by developing a simple, points-based quiz featured in club communications and marketing materials, including spa brochures and digital platforms. Each question is designed to assess stress levels, massage preferences, and wellness priorities, guiding members to a personalized recommendation like Swedish, Deep Tissue, CBD, or Ashiatsu massages. Spa staff also provide on-site support to help members understand their results and book their perfect treatment.

Members have responded enthusiastically, appreciating the ease and customization of the experience. Many have remarked that the quiz helped them feel more confident in selecting treatments, especially those unfamiliar with the full range of spa services. This innovative, member-focused approach has been praised as both enjoyable and informative, driving increased interest in the spa and positioning it as a leader in personalized wellness services.