Wine and Wedges

How has this idea enhanced your club's operation, etc.?

We wanted to provide a way for our ladies to get together and enjoy some off-season golf instruction in our brand new Golf Simulator Bays. We had 3 of our Golf Pros and each of them worked on a different skill in each of their bays. We divided the ladies up and they spent 20 minutes at each bay, and then switched. the Ladies were served 3 different wine tasters so they had a different one for each bay. We also setup a grazing charcuterie board for them to enjoy. The ladies LOVED it and it has become a favorite event. It has also generated lesson revenue for our Golf Pros during the offseason! Not only did our seasoned players participate, this event has also generated participation from ladies who are new to the game!

How was this idea implemented, and what have been the club members' reactions?

We worked with our Golf Pros to come up with three wedge skills they could work on. Once the ladies arrived, we broke them up into groups and the pros started walking them through their skill. When they got to their designated bay, they were served their first wine taster. They would drink, mingle, graze on the charcuterie board, listen to the pros and each get to practice for 20 minutes and then they would switch to the next bay to learn/practice the next skill and enjoy a new glass of wine. They have loved it and request it on the calendar regularly!