Woodfield’s Bean Farm Ale

How has this idea enhanced your club's operation, etc.?

Woodfield’s very own draft beer was developed as an ode to its past. The plot of land that is now home to more than 4,000 members and world-class amenities was once a large stretch of farmland. With this in mind, the Woodfield team set out to create an easy drinking summer ale that drew inspiration from the land’s past. Woodfield collaborated with Florida’s Famous Funky Buddha Brewery to develop an exclusive brew and Woodfield’s Bean Farm Ale was born.

How was this idea implemented, and what have been the club members' reactions?

Woodfield’s Bean Farm Ale is available for members and guests to enjoy at three Club locations: O Bar, Waterside and Terrace Restaurant. At these locations, a custom designed tap handle along with logoed gold rimmed tulip glasses showcase the ale. The fun nod to Woodfield’s past heightened member interest in the brew when it was launched, and its exclusivity has added to the allure. The taste has kept members coming back for more, and it is now one of our top selling drafts.