BMI General Manager/Chief Operating Officer

BMI General Manager/Chief Operating Officer introduces and expounds upon the GM/COO Concept. Learn how to operate your club as a business and be perceived as its leader. Understand the responsibilities and characteristics of a true GM/COO and review the competency areas required for you to achieve the success you desire.

Location: Michigan State University, East Lansing, MI
Prerequisite: None
Credits: 30 CMI Education Credits
2023 Price: Member - $2,345; Non-Member - $2,845

Dates & Registration

March 31-April 4, 2025 (FULL)
Register: September 22-26, 2025
Register: November 3-7, 2025

Presented in partnership with

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Program Content

Working With Club Boards and Committees
Retirement and Benefits
Marketing Principles
Member Participation Strategies
Law and Club Operations
Leading Relationships
Building the Key Leadership Team
Communication Strategies for Member Engagement
Facility Maintenance
Applying the Language of Finance
Golf Operations for Managers
Golf Course Maintenance for Managers
Club Issues Roundtable
Tech Trends
Case Study
Negotiation Techniques
Business Writing
Giving Effective Feedback
Crisis Communication Strategies

Program Details

Kellogg Center
(800) 875-5090

CMAA has secured a block of rooms at a reduced rate for this BMI.

Blocks are held by the hotels until approximately six weeks prior to the start of a program. All lodging reservations, guarantees and payments are the responsibility of the individual attending the program.

For all lodging arrangements, please specify that you are with the CMAA/Name of Respective University/BMI room block. Not all housing is within walking distance of the campuses. Rental cars may be required at some locations. Individual hotel cancellation provisions apply.

Airport: Lansing

Michigan State University has been a center of excellence in hospitality education for more than 75 years. Its programs have been endorsed and utilized by all facets of the hospitality industry – hotels, restaurants, resorts and clubs. East Lansing, MI, a community of 50,000, furnishes all the opportunities and benefits of a major university town.

Cancellation or transfer of this registration will be accepted with no penalty until 90 days prior to the start of a BMI program. This cancellation policy also applies to any scholarship recipients.

Any change, cancellation, or transfer between 61-90 days from the start of a BMI program will be subject to a 10 percent penalty per registration.
Any change, cancellation or transfer 31-60 days prior to the beginning of a BMI program will be subject to a 25 percent penalty per registration.
No refund will be given for cancellation nor will transfers be allowed after 5:00 p.m. Eastern time 30 days prior to the start of a program. In the event of a job change to a new club/facility, the cancellation penalty will be waived only if CMAA is able to fill the vacated seat. CMAA does require proof of new employment for the cancellation to be approved.
A BMI registrant may only transfer their original scheduled class date up to two times; if the registrant requests to transfer class date after the second time, his/her existing registration will be cancelled and refunded to the original payer (minus any penalties).

Any cancellation and/or request to change class date or program must be submitted in writing to the CMAA Education Department by the individual whose name appears on the registration. Cancellation by any party other than the registrant will not be accepted, regardless of the payer. However, if the registrant is no longer employed at the club and the club wishes to be refunded for the registration paid by the club, CMAA will attempt to contact the registrant (providing two weeks to reply) and notify the registrant that CMAA will be refunding the registration fee paid; if CMAA does not hear back from the registrant within the two weeks, the club will be refunded minus any penalties. Extenuating circumstances may be reviewed by CMAA’s CEO (or other staff official).

Expected Conduct at CMAA Events: CMAA is dedicated to providing a safe, hospitable, inclusive, and productive environment for all participants at CMAA Events. CMAA has established minimum expectations of behavior for participants at all CMAA. Please review the CMAA Events Code of Conduct Policy. It is intended to supplement any other applicable CMAA policies, including the CMAA Code of Conduct and Ethics.

Schedule

Arrivals
No scheduled activities

Education: 7:30am - 5:00pm

Education: 6:00am - 7:00pm
Detroit Athletic Club and Country Club of Detroit

Education: 7:30am - 5:00pm

Education: 7:00am - 2:00pm
Please schedule flights out after 4:00pm