Time | Event |
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11:00-11:15 a.m |
Welcome/Opening Comments |
11:15 a.m.-12:30 p.m. |
Next Level Feedback The best leaders and cultures have strong feedback rituals. Without open avenues for feedback, any work environment can become stifling and uninspiring. Feedback can be uncomfortable, and yet, when we have the tools to give and receive feedback productively and compassionately, we can build trust, connection, and make a difference. Learn how to take your feedback to the next level so that you can:
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12:30-1:00 p.m. | Break |
1:00-1:45 p.m. |
Club Trends: Pre- and Post-COVID Prior to the pandemic, golf was in decline and most clubs did not have full memberships. Once COVID arrived, clubs used ingenuity and leadership to focus on unique member experiences, which resulted in increased usage in most areas of the club. Now, post-COVID, clubs must continue to focus on the total member experience and provide the facilities, services, amenities, and programs that members want and need. Hear what Kevin Carroll, CCM, CCE, and his colleagues from the McMahon Group firm have gleaned through their collective experiences visiting and consulting with countless clubs throughout the country. |
1:45-2:00 p.m. | Break |
2:00-2:45 p.m. | Technology in the Changing Club Industry Landscape Trevor Coughlan, Jonas Club Software The club industry looks quite a bit different than it did just four years ago. Clubs are investing heavily in their programs and facilities, waitlists are long, and new members are driving demand for innovative services. In this new world, technology plays a central role to how clubs can deliver the types of engagement that today’s members expect, but it can also be the cornerstone of club operations and planning. We will examine how the landscape of the club industry is evolving, and the impact it is having on the technology clubs are embracing. We will also look at how data and technology as a whole can impact club management, sales & marketing, and even member satisfaction. |
2:45-3:00 p.m. | Day 1 Wrap Up |
Develop New Leadership Skills and Advance Your Career
Offered in the fall, the Mid-Management Conference began as a grassroots effort in 1991 by the Greater Chicago Chapter to provide quality educational and networking opportunities for club management professionals who do not serve in the general manager/chief operating officer role. Education is focused on developing new skills, broadening horizons, and advancing career and certification goals.
This year’s event will take place virtually on October 24-25, 2022. Attend from anywhere with a computer and internet and explore sessions on personal leadership, club trends, and career advancement.
Presented in Partnership with Jonas and Kopplin Kuebler & Wallace
Register
- Registration is $300 for CMAA Members and $350 for Non-Members and includes all education and materials.
- CMAA Attendees will earn 6 CMI Education Credits.
- Registration closes Friday, October 21 at 12:00 noon EDT.
Schedule
Official programming will begin on Monday, October 24 at 11:00 a.m. and wrap up on Tuesday, October 25 at 2:30 p.m.
All times listed below are Eastern Daylight Time.