CD June 2020

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June 2020


Icon - CD CheckmarkChapter Updates: 

We want to hear what your Chapter is doing! Recently hold an exciting online event? Share your Chapter good news via email to and you could be featured in an upcoming edition!   

Icon - CD Lightbulb 2Idea Fair for Chapters: Take a Look at Previous Entries

There were many amazing entries in the 2019 Idea Fair for Chapters. Take some time to peruse the entries and see what can be implemented by your Chapter today. Details for the 2020 Virtual Idea Fair for Chapters will be available in the next month.


2020 New Member Graphic

Click on the above image to review the YTD New Member totals for each chapter. 

 CMAA News     
 To Do    
Icon - CD Checkmark Featured Strategy: Going Digital with CMAA Fall Programs and Events 

This fall, CMAA will execute its popular in-person conferences and summits as virtual events. Each of these fee-based events will bring a modified schedule and “join from anywhere” format to connect club management professionals with their peers and allow them to gain access to ideas and best practices. 

The Leadership/Legislative Conference, September 9-10, will emphasize leadership, legal, and strategic thinking and provide CMAA Officers and Chairmen, Managing Directors, and National Committee members with the means necessary to successfully execute chapter management and related leadership roles and responsibilities. The event will feature the traditional elements of LLC including the CMAA Business Session, Candidates speeches and forum, and annual President and CEO’s State of the Association while incorporating new interactive sessions and breaks. 

Additional virtual opportunities will include:

 August 25 – The inaugural Membership & Marketing Summit will address some of the most pressing issues club management professionals are facing such as member recruitment and retention; membership engagement and experience; branding; family life-cycle development and implementation; and club website relevance and design. This first virtual Summit will function as a prelude to future in-person Membership & Marketing Summits and build upon subject matter and areas of focus. Designed to have an immediate impact on how professionals design and execute the membership experience, attendees will receive insight, best practices, and real-life examples and storytelling to apply at their own clubs. 

 • September 22-23 – The Communications Summit is geared toward those who directly manage or oversee the communications and marketing efforts at the club, or simply are looking to learn more about this very important and constantly changing aspect of club operations.

 • October 19-20 – The Mid-Management Conference focuses on the professional and career development for club management professionals who do not hold the title of general manager/chief operating officer, empowering attendees to develop new skills, broaden their horizons, and advance career and certification goals. 

For more information on CMAA’s entire slate of fall programs, visit


Chapter Management Resources

All Officers:
 What has your chapter done in the past few months to help in your communities as we navigate through these unprecedented times? You should be so proud of all that you have accomplished! Please send pictures and brief descriptions to Melissa Low so we can showcase your efforts. 

Managing Directors: Don’t forget to notify National Headquarters if one of your chapter members is on the move. Email all updates to Erica Benjamin.

Career Services Chairman: If your chapter members are looking to fill entry level jobs throughout their clubs, advertise for staff on CMAA's Entry-Level Job Opportunities. This listing is free to use. Take a look.

The Club Foundation Liaison: Remind Your Student Chapters of the July 1 Deadline for Joe Perdue Scholarship.

Communications Chairman: Does your Chapter have a designated and trained media spokesperson? Your professional and prepared interaction with your chapter members, local media, and the general public will send a clear message when a crisis happens. Explore these resources:

In Case of Emergency: Twelve Tips When the Media Calls from Club Management magazine

 Let’s Talk Club Management Podcast Ep. 32: Total Transparency 

Legislative Chairman: In early June, both chambers of Congress passed the Payroll Protection Program Flexibility Act of 2020, HR 7010. The legislation narrowly addresses the conditions of the existing Payroll Protection Program (PPP) but did not address the issue of or expand eligibility to other organizations, like 501(c)(7) clubs.

In May, the House passed HR 6800, the Health and Economic Recovery Omnibus Emergency Solutions (HEROES) Act, which would allow all classification of non-profits, including 501c7 social clubs, with fewer than 500 employees to qualify for the PPP. However, the Senate has not yet addressed this legislation and indications are that it will likely be July before consideration its own version of further stimulus legislation.

Make your voice heard and share with your Chapter members to ask your Senators to support the inclusive language of HR 6800 and add language eliminating the Section §120.110 exclusion through

Membership Chairman: June 30 marks the half-way point in the New Member Recruitment Contest. How is your chapter doing? Come up with a strategy to make the next six months a success! 

Professional Development Chairman: Your chapter members may ask you how they can get certification credits for their college and university courses and degrees. The process is simple. Instruct them to contact their school’s registrar’s office and have them send an official copy of their transcript to CMAA HQ. Some schools have an official electronic transcript and that is acceptable as well. The Professional Development staff cannot accept photocopies or scanned copies of transcripts.

There is a maximum of four years of credits for undergraduate degrees and two years for graduate degrees. Individuals do not have to have earned a degree to receive credits. If your members have additional questions, please direct them to contact the Professional Development team.

Research: A number of clubs have requested additional time to complete their 2020 CMAA Finance and Operations Survey. In light of the COVID-19 pandemic, we are trying to remain as flexible as possible regarding this deadline, so we have decided to extend the deadline to Tuesday, June 30. If you need additional time to respond, please let us know. To allow for easy survey completion as well as customized reporting tools for you and your staff, the study is hosted and maintained by Industry Insights on the CMAA Research Portal (

New this year to minimize time spent on the survey, CMAA has engaged GGA Partners to map a participating club's chart of accounts to the CMAA Finance and Operations form. This option will help reduce the amount of time spent entering information into the survey. If you would prefer, you may choose a different organization to map your chart of accounts by sharing the Chart of Accounts upload with that organization and upload in the "Upload Files" section. More information about this service or how to use a different group can be found in the CMAA Research Portal.

Student Chapter Liaison: Beginning this month, CMAA will be hosting two or more Zoom calls a month with one of our managers discussing a topic of their choice with 15 students. Encourage your student chapters to keep an eye out on the discussion board in the Student Member Community in Connect with updates on when these will be taking place. These calls will be on a first-come, first-served basis, so make sure students frequent this page to jump on the opportunity! For the month of June, we have:

 Process of Properly Interviewing with Passion Graham
Wednesday June 17 at 10:30 a.m. EDT

 Marketing and Aquatics Fitness with Ben Lorenzen
Monday June 22 at 1:00 p.m. EDT

Either post on the connect page or email Christina Krueger to sign up for these calls.

Wine Society Representative: Applications are now being accepted for the Wine Society’s Warren Arseneaux Scholarship! This annual scholarship awards one Wine Society member the BMI Wine & Food Experience registration fee and other travel/lodging expenses (not to exceed $5,000 collectively). Scholarship awards will be granted based on recommendations made by the CMAA Wine Society Scholarship Committee and approved by the CMAA Wine Society Board of Managers.


Icon - CD CheckmarkChapter Spotlight: Florida Chapter Works with Students to Create Virtual Internships

When Coronavirus dashed many students’ plans to complete internships this summer, Cynthia Johnson, the Director of the Global Club Management & Leadership program, partnered with the Florida Chapter of the Club Management Association of America to develop a virtual program to introduce students to the club industry. The online program consists of 29 classes, taught by 29 different club managers. Participating students may be learning from behind a computer screen, but they’ll gain valuable skills that can be applied long into the future. Read more.

We want to hear what your Chapter is doing! Recently hold a fundraiser? Exciting event? Share your Chapter good news via email to and you could be featured in an upcoming edition!