February 2, 2024
Professional Development
Don’t Miss World Conference Featured Speaker and Unreasonable Hospitality Author, Will Guidara
Unreasonable Hospitality Author, Will Guidara, will kick off the 2024 World Conference and Club Business Expo as the featured speaker for the Opening Business Session on Tuesday, March 5, beginning at 8:00 a.m. Guidara is the author of the national bestseller, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants. He is a graduate of the hospitality school at Cornell University, has coauthored four cookbooks, was named one of Crain's New York Business's 40 Under 40, and is the recipient of WSJ Magazine's Innovator Award. Guidara will share valuable insights into why “service is the new luxury” and how to succeed in today’s “hospitality economy.”
CMAA’s World Conference and Club Business Expo is the right time and place to bet on yourself and build your success. Accomplish all of your objectives while advancing your career and certification goals, March 4-8, 2024, at the Mandalay Bay Resort in Las Vegas, NV!
It’s not too late to make your plans to attend and join thousands of club management professionals for this robust education and networking event.
Learn more and register today!
Education FAQ: Association Activity Credits
What are Association Activity (AA) credits?
Association Activity credits are awarded to members for their on-going participation in the Association.
How do you earn AA credits?
You can earn AA credits through the following:
- Renewing CMAA membership dues
- Serving as a National, Regional, or Chapter Officer
- Serving on a National committee
- Renewing Wine Society membership dues
- Conference registration
- World Conference
- Mid-Management Conference
- Legislative Leadership Conference
- Submitting an entry for and/or winning Idea Fair
- Speaking on Club Management
- Publishing an industry article
- Attending chapter business meetings
- Attending a live webinar at the National or Chapter level
- Mentoring in the MID program
What do AA credits mean for pre-certification members?
One of the eligibility requirements to sit for Certified Club Manager (CCM) exam is for the member to earn a minimum of 50 AA credits. Typically, this is the more challenging eligibility requirement to meet for those members working towards certification.
What do AA credits mean for post-certification members?
Members who have earned their CCM and want to keep it current must meet the Certification Maintenance Requirement. This requires them to earn 120 credits during the five-year period. 60 of those credits must be earned through CMI and/or chapter education. The other 60 credits can be earned through AA credits as well as other categories.
Have questions about your credit history? Contact the Education Department.
Educate Your Board at the Upcoming, February 8 Virtual Symposium
What do you wish your Board members know? Invite them to join you for CMAA’s next Governance & Leadership Symposium on February 8. These one-day symposiums bring together the GM/CEO/COO and their club’s elected leaders for cooperative education and engagement on industry best practices and trends. The upcoming Board education opportunity will be held on February 8 via virtual presentation. Attend from anywhere with an Internet connection.
Prepare your club’s elected leadership for success with focused information on relevant strategic topics, including:
- Governance—evaluating organizational health; leading club best practices; board roles and responsibilities; engaging board and committee orientations; and board self-evaluation and efficacy.
- Finance—understanding the link between strategic governance and understanding the financial model of clubs; and how the application of the financial model can improve governance.
- Club Trends—engaging multi-generations of members; club trends in the post-COVID world; and using a strategic model in constantly-changing conditions.
- Legislation and Regulation Impacting Clubs—learn about the political climate and the impact on clubs with the President and CEO of the National Club Association, Joe Trauger
These highly rated Summits are presented in partnership with KOPPLIN KUEBLER & WALLACE, a CMAA Business Partner.
Registration closes Monday, February 5.
Membership and Member Benefits
Deadline Approaching: Enter the 2024 Idea Fair
The Idea Fair will be held at the 2024 World Conference & Club Business Expo, March 4-8. Since the sharing of knowledge has always been the hallmark of CMAA, the Idea Fair is a great avenue for club managers to exchange ideas. The deadline is February 5, so make sure you get your entries in. There’s no time to waste!
Each CMAA member is encouraged to enter – you do not need to attend Conference to enter or win. Regardless, appropriate recognition and two Association Activity Credits will be awarded to the winner in each of the 22 categories. Association Activity Credits will also be awarded to all members who enter.
You will submit your entries online and CMAA will print the board(s) for you! You will not be printing and shipping or hand carrying your entries like in past years.
In addition to the “Most Innovative Idea Award,” there will be a “Showstopper Award” and a “Chairman’s Award” given out by the judging committee. Make sure your idea stands out from the rest to be considered for these exciting new awards!
Read more details on how to enter, as well as category information and to access the official online entry form.
We look forward to seeing your ideas in Las Vegas!
Look for The Club Foundation at World Conference
There are many ways to support the mission of The Club Foundation—and each year, our ability to award scholarships and grants is dependent upon generous contributions from you and so many others. We are very grateful for each one of you who donates throughout the year!
Join us at the Awards Breakfast at World Conference
During the annual Awards Breakfast, The Club Foundation will celebrate those who received scholarships in 2023. The scholarships awarded on the morning of March 6 are at the core of The Club Foundation’s mission: to financially support the club management profession through education, research, and outreach initiatives. Because these scholarships are competitive and awarded based on merit of the application, those recognized represent our industry's brightest and strongest members. Add the Awards Breakfast to your registration if you haven’t already registered to join the celebration! The Club Foundation proudly supports this annual celebration.
Signature Events
To help us raise the funds needed for scholarships and grants, The Club Foundation is responsible for two key events: the Golf Tournament and the ClubLove 5K.
The Golf Tournament will take place on the afternoon of March 3, at Bear’s Best Las Vegas. We are pleased to share that the tournament is sold out!
The ClubLove 5K takes place on the morning of March 7 and is a longstanding tradition during the World Conference. The 5K runs (or walks) along the infamous Las Vegas Strip. You can add it when you register or add it to your existing conference registration. Come join us for this healthy start to Day Four of the conference.
Student Members: Are you Attending the World Conference and Club Business Expo?
Are you a CMAA Student member who is attending World Conference? If so, please be sure to check out The Student Experience portion of the Conference website so you don’t miss out on any of the great opportunities!
If you have questions, please feel free to contact CMAA staff. We can’t wait to see you in Las Vegas!
Cast Your CMAA Vote Online!
Voting is a significant CMAA Professional membership privilege. Please take a moment to review all the information you’ll need to vote in the 2024 CMAA Election. There’s a great slate of candidates who are prepared to serve the Association. Please consult the following information and vote:
Candidates
At its spring meeting, the CMAA Board of Directors approved the appointment of Janine Budzius, CCM, CCE, as your 2024 Secretary-Treasurer. The official announcement to the membership was made during the 2023 Leadership/Legislative Conference (LLC) as well as via Outlook, social media, and related press releases.
Additionally, the national Nominating Committee met in August 2023 to prepare the slate of National Director candidates. For the 2024 CMAA Election, there are three, three-year terms and one, one-year term open. The number of candidates on the slate is equal to the number of vacancies on the Board. These candidates were presented during the business session at the 2023 LLC, where the slate was officially announced.
The candidates’ profiles can be found online.
Eligibility Requirements to Vote
Only Professional, Alumnus, Continuation, and Retired-Professional members who have renewed their 2024 national membership as well as select Honorary members are eligible to vote. Members with the status types listed here may vote (found on your digital membership card expiring 10/31/2024)
01 – Professional
02 – Alumnus
03A – Retired-Professional
04 – Honorary
CU – Continuation
Online and On-site Voting
For the 2024 CMAA Election, you may request and use an online Voting Authorization from now until March 1, 12:00 noon, ET. When you register online to vote, if you're authorized as an eligible voter, you will be emailed an official code. Once your vote is “cast” using this unique code, the process is complete and closed. As always, your online vote remains confidential. If you’re not voting online, you will have the opportunity to vote on site at the 2024 World Conference and Club Business Expo in Las Vegas, NV; on-site voting kiosks will be open and staffed during designated hours.
The 2024 election results will be tabulated by the voting software for announcement at the Closing Business Session on March 8, 2024 and will also be posted on the CMAA website. Let your CMAA voice be heard—join your peers at the polls!
Features
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Resources
Share the January/February Board Brief with Your Board
CMAA’s Board Brief is designed to educate and inform club board members on the latest trends, research, legislative, legal, and regulatory information, and best practices in the club industry.
The January/February 2024 edition features:
- By the Numbers: Membership Growth, Waitlists, Capacity
- Best Practices: Adapting Your Strategy to Changing Conditions
- Legal, Legislative, & Regulatory Updates: H-2B
- CMAA News & Announcements: 2024 Governance & Leadership Symposiums
Access Board Brief and distribute to your entire club’s Board of Directors. You can also access your own print copy as the center insert in the January/February Club Management magazine.
Trends and News
Jennings Earns ASAE’s Certified Association Executive (CAE) Designation
ASAE: The Center for Association Leadership has announced its latest class of Certified Association Executives (CAE) including CMAA’s Manager of Communications, Kyle Jennings, CAE, CMAA’s Manager, Communications.
The CAE credential is the marker of a committed association professional who has demonstrated the wide range of knowledge essential to manage an association in today’s challenging environment. The CAE is the highest professional credential in the association industry. Less than five percent of all association professionals have achieved this mark of excellence.
To be designated as a CAE, an applicant must have experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management, and pledge to uphold a code of ethics.
The CAE Program elevates professional standards, enhances individual performance, and designates those who have acquired and demonstrated the knowledge essential to the practice of association management. The CAE Program is accredited by the National Commission for Certifying Agencies (NCCA).
Congratulations Kyle!
