June 14, 2024
Professional Development
Join CMAA for the Club Wellness Summit
Registration is open for CMAA’s 2024 Club Wellness Summit in Boca Raton, FL, August 4-6. This is the annual summit for Club Wellness Community subscribers and anyone interested in learning about club concepts and trends on health, wellness, fitness, and more. The education, networking events, and club tours will provide participants with critical insights into this dynamic aspect of club operations.
Educational sessions will feature hands-on opportunities to share and learn from fellow club wellness professionals and industry experts. Attendees will gain insight, best practices, and real-life examples to apply at their own clubs, along with 9 CMI Credits for attendance and completion of all sessions.
Revolutionize Your Club Growth Through Marketing
Retaining and growing membership in a club can feel like a daunting task, especially in a
challenging economy. Marketing professionals might find themselves using the same old
playbooks and stuck in overwhelming processes. They need fresh ideas and a beginner's mindset to stay ahead of the curve. But where should they start?
At the 2024 Virtual Membership and Marketing Summit, speaker Sangram Vajre will share insights with attendees. He has had the opportunity to work with hundreds of marketing teams helping them innovate their organizations. When evaluating what works and what doesn’t work, he has uncovered 11 go-to-market principles that are true across different market conditions and apply to both product and service offerings. Whether you are part of a small or a large club, jumpstart your marketing programs with these 11 plays that can be customized to your unique market demands.
Upcoming Virtual Symposium on July 10: What Do You Wish Your Board Members Knew?
What do you wish your Board members know? Invite them to join you for CMAA’s next Governance & Leadership Symposium on Wednesday, July 10. These one-day symposiums bring together the GM/CEO/COO and their club’s elected leaders for cooperative education and engagement on industry best practices and trends. Attend from anywhere with an Internet connection.
During the online program:
- Explore the most effective governance model and enhance the partnership between the chief executive and the elected board leadership.
- Better inform your club's elected leaders with the latest evolving club trends.
- Gain insights into strategic stewardship and building a compelling member experience.
These highly rated Summits are presented in partnership with KOPPLIN KUEBLER & WALLACE, a CMAA Business Partner.
Prefer an in-person experience? Check out the West Coast option on August 25-26, and the East Coast option on November 10-11, 2024.
Elevate Your Game at the HR Symposium
Connect with peers, share your experiences, and learn from industry experts, August 13-15, in the Nation’s Capital! The Human Resources Symposium is the annual event designed specifically for hospitality professionals interested in focusing on the club’s people and culture.
Attendees will visit two iconic clubs in the Washington, DC, area, Cosmos Club and Congressional Country Club.
Education will address the unique needs, challenges, and priorities of anyone leading a team and provide maximum opportunities for networking and collaboration. Daily areas of focus will include self-awareness, communication/influence & network, and making the impact.
The event is presented in partnership with Club Benchmarking, a CMAA Executive Partner.
Membership and Member Benefits
Calling all CMAA Mid-level Managers—Our Zoom Call Series Continues
CMAA recently launched a Mid-Manager Task Force with the clear objective to help shape the vision of and outlook for the club industry’s rising stars and imminent leaders. One of the group’s first initiatives is connecting mid managers from around the country via Zoom. Led by seasoned club managers/experts with experience in and passion for this niche area of hospitality, these one-hour interactive calls will give you guidance and support on your career path.
Join your fellow mid-level managers on June 27 at 2:00 p.m. ET for the second Mid-Manager Power Hour.
Having a good mentor can help you achieve your professional goals and objectives in ways you wouldn’t have otherwise expected. A mentor/mentee relationship helps newer club managers gain traction in the industry and build connections with experienced professionals. Find out how these relationships begin and grow, and how to facilitate them to get the most out of the experience—even if you’re already in one! Jim Cardamone, CCM, CCE (Glen Oak Country Club in Glen Ellyn, IL) and Todd Marsh, CCM, CCE (Conway Farms Golf Club in Lake Forest, IL) will share the powerful relationship they have curated over the course of their careers that has now transcended the profession and has become special to each of them personally.
Don't miss this opportunity to gain practical career insight from some of the best minds in the business. This Zoom call will be facilitated by CMAA Board Member and Mid-Manager Task Force Chair, Casey Newman, CCM (Lakeside Country Club in Houston, TX).
Help Grow Our Association
It’s hard to believe that we’re almost halfway through the year. Do you know someone at your club who could benefit from being a member of CMAA? If so, encourage them to join today! CMAA National dues are $250 ($212.50 for Alumnus) through August 31. The application process is all online!
For more info, send prospective members to our Join webpage (cmaa.org/membership/join) and help grow our Association.
Sally Burns Rambo Scholarship Due September 1
Sally Burns Rambo, CCM was a pioneer who paved the way for the success of countless club industry leaders. To honor her memory and the legacy that she created, the Texas Lone Star Chapter contributed and still contributes each year to support the Sally Burns Rambo Scholarship. The program provides financial support to female club managers interested in furthering their professional development.
To access the application, visit the Foundation’s apply page—the application deadline is September 1.
Do you have questions? Please contact us or call us directly at 703-299-4284.
Share Your Graduation & Job Placements with CMAA
Happy summer, CMAA Student Members! Have you or anyone other CMAA Student Members that you know graduated recently or have a new position at a club? If so, send your graduation pictures, job announcements or other good news our way! We’d love to get you all featured on our Student Instagram and in Club Management magazine.
Please send all entries to goodnews@cmaa.org.
Share Your Club’s Signature Recipe
We invite you to share your club’s signature recipe and photos with our magazine. Whether it's a beloved club classic or an innovative creation, we want to feature your culinary masterpieces in our upcoming September/October edition of Club Management magazine. Showcase your club's unique flavor and creativity. Submit your recipe, along with high-quality photos, and be part of this celebration of club cuisine. Send your entries to goodnews@cmaa.org by July 15. Don't miss this chance to have your club's culinary talents recognized and admired!
Features
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Featured Discussion: Mailers for Club Invitations |
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Resources
Complete the Ethics in Club Management Survey
Faculty researchers at Michigan State University have surveyed club management professionals in the United States several times over the past 35 years, first starting in 1989. They have used 15 scenarios to gauge the reactions of club executives to the ethicality of various activities that have occurred at some clubs in our industry.
They are interested in learning what club executives think about the ethicality of the scenarios and whether you, the respondent, might personally engage in the stated action. Further, they are interested in learning who or what has most influenced the values held by contemporary club executives. Your participation in this research is completely voluntary and you may refuse to answer any question and withdraw at any time.
Your support of this research is encouraged, and the results will be shared in future CMAA publications.
Participate in Industry Research and Get the Compensation & Benefits Data You Need
The 2024 Compensation & Benefits Survey is now underway, and we encourage you to support this important research through your club’s participation. CMAA collaborates with Club Benchmarking, a CMAA Executive Partner, to power CMAA’s annual surveys.
All CMAA members submitting complete data prior to the July 1 deadline will receive:
- A complimentary copy of the 2024 Compensation and Benefits Report for their club,
- An invitation to an in-depth webinar exploring the results on Thursday, August 8.
Get the data you need to create a competitive compensation strategy for your club's team!
If you have any questions, please contact Amilcar Davy, CMAA's Director of Research, at 703-739-9500, or Bryan LaBlue, Club Benchmarking’s Data Management Specialist, at 774-571-8427.
Trends and News
Club Car Renews CMAA Partnership
CMAA announces that Club Car has signed a three-year commitment to the CMAA Partnership Network. Club Car first became a CMAA Partner in 2007 and is one of CMAA’s Founding Partners.
Through this renewed partnership as an Executive Partner, Club Car will continue to be the event sponsor of CMAA’s Business Management Institute (BMI) Strategic Leadership as well as the presenting sponsor for the CMAA Member and Chapter Awards program, held annually at the World Conference and Club Business Expo. Members will also have the opportunity to learn from the team at Club Car through a dedicated webinar series.
“We are excited to extend our long-standing partnership with the CMAA. The esteemed club management professionals who personify our mission to drive exceptional experiences have made this relationship matter to us,” said Fred Palmer, Vice President of Golf Business Development for Club Car. “Through this renewal agreement, we hope to continue to advance education and development opportunities for CMAA members and to recognize innovation and excellence in club leadership.”
Club Car, headquartered in Augusta, GA, boasts a 65-plus year history of industry-leading innovation and design, initially focused on golf cars and then expanding to commercial utility vehicles and personal-use transportation. Every detail of design, fabrication, and assembly at Club Car is executed with an uncompromised desire for superior performance. Manufacturing quality products is paramount to their employees and has been the driving force behind the company’s reputation of making cars built to last.
“Club Car has been a long-time sustainer of CMAA’s efforts,” CMAA’s President and CEO, Jeff Morgan, FASAE, CAE, added. “We are thrilled to continue our relationship for the benefit of club management professionals.”
CMAA members can learn more about Club Car at clubcar.com.