Lumina Spark Summit

Lumina Spark provides highly interactive and fun experiences in which learners explore who they are, using an individualized psychometric profile tool called a Lumina Portrait. It provides a colorful framework for better self-understanding and helps people identify how to improve their working relationships with others. By applying the Lumina Spark model, learners can unlock many benefits. This summit includes a personality assessment which participants will complete prior to the event. The summit is limited to 55 attendees to allow for interactive, engagement tactics.

Outbound Marketing Summit

The next Membership & Marketing Summit will address some of the most pressing issues in outbound marketing that club management professionals are facing including social media; club culture; and automated email marketing. Designed to have an immediate impact on how professionals design and execute outbound marketing, attendees will receive insight, best practices, and real-life examples to apply at their own clubs.

Presented in Partnership with Creative Golf Marketing, a CMAA Education Partner

Communications Summit

The virtual Communications Summit is scheduled for Tuesday, September 22 and Wednesday, September 23. All six sessions are designed to be hands-on opportunities to share and learn from industry experts and fellow communications practitioners. The event will be presented via Zoom and supporting materials will be provided through CMAA’s Connect Community.

Membership & Marketing Summit

The sold-out, inaugural Membership & Marketing Summit addressed some of the most pressing issues club management professionals are facing including member recruitment and retention; membership engagement and experience; branding; family life-cycle development and implementation; and club website relevance and design.

Club Leadership Summits

This event has been postponed for 2020.

These half-day summits are designed to bring together a club's General Manager/CEO and the Club President or a Board Member for cooperative education on club leadership and governance.

Capital Improvements Summit

This event has been postponed for 2020.

Hosted at the University Club of Chicago and Union League Club, this program will focus on construction management in clubs and the competencies a club management professional needs to complete a successful project, renovation, or deconstruction. Topics will be diverse and extensive and cover every aspect from start to finish of a major project.