Communications Summit

September 22 - 23, 2020

The Communications Summit is geared toward those who directly manage or oversee the communications and marketing efforts at the club, or simply are looking to learn more about this very important and constantly changing aspect of club operations. All six sessions are designed to be hands-on opportunities to share and learn from industry experts and fellow communications practitioners.

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12:00 noon – 1:00 p.m.

Actualized Leadership

Will Sparks

Participants will explore their leadership style and “shadow” in this program. The focus will be on identifying and managing shadow triggers in order to actualize our highest leadership potential.

In this session, you will:

Examine the Actualized Leadership framework for personal effectiveness
Explore the three styles and shadows related to organizational dynamics
Develop a more self-actualized mindset and approach to personal leadership

1:00 – 2:00 p.m.

Virtual Idea Fair

Participants will have the opportunity to share a great idea from their club during this session. All participants can vote for the most outstanding idea and the winner will be announced at the break on day 2.

2:00 - 3:00 p.m.

Pixels and Pilots: The Utility of Drones for Marketing and Communication

Anthony Molzahn

Anthony Molzahn will talk about how drones are an effective internal and social communication tool for your business. Beyond marketing, he will help you discover the utility of drones within other aspects of your business and get a legal bird’s-eye view regarding content and flight authorization management.

One takeaway you will get from this session is that you can go back and have a quality conversation with the rest of your team about putting drones to good use.

3:15 – 4:45 p.m

Club Storytelling

Ed and Kathy Heil

An introductory overview to storytelling for clubs that helps participants understand why stories have become an important part of business and club communications, the power of stories, and examples of clubs who are leveraging storytelling strategies to drive club engagement and membership.

Every club has a story, and the power of a brand today relies not on well you tell your network all about you rather, it's measured on how well your network can tell their network about you. In this session, Ed Heil, CEO and founder of StoryTeller Media + Communications, will share with us why club storytelling is so important in today's digital world and how club managers and communicators can take control.

Explore:

How to identify your club stories
How to share your stories that connect with both prospective and current members
Understand the difference between what stories versus non-stories are

12:00 noon – 1:30 p.m.

Say “Cheese” – Capturing Quality Photos & Video of Member Events

Shanna Bright

Sometimes your budget does not allow for a professional photographer. Sometimes the photographer doesn’t take the photos nor video you need. What moments should you capture at member events? How can you get member participation and permission? What should you do with the photos and video once you’ve got them? These are all questions we will answer and issues we will solve in this interactive session. You’ll be able to return to your club with actionable items and a game plan for member event photos and video your executive team can support.

1:30 - 2:00 p.m.

Break

2:00 - 3:00 p.m.

Public Relations for Private Clubs

Andy Likes

Whether you are looking for new members or your waitlist is lengthy, a solid strategic communications plan is vital for clubs. More than just press releases and social media, this session will examine PR; from goals and strategy to audiences and outcomes. We’ll talk PR tactics and messages that build awareness, relationships, and more.

3:15 – 4:45 p.m.

Club Management/Communications Panel

Moderator: Joel Livingood, CCM, Interlachen Country Club

Panelists:

Anne Stryhn, CCM, & Ashley Payne, Country Club of Virginia
Kristen LaCount, CCM, & Jackie Singleton, The Country Club
Carrie Eyler & Brittany Bader, Interlachen Country Club

Joel Livingood, CCM, will moderate a discussion between club management and club communications professionals as they talk about best practices for successfully working together to serve and inform their members.

Registration

The event will be presented via Zoom and supporting materials will be provided through CMAA’s Connect Community. Attendees will receive access information during the week prior to the Summit.

Registration is $225. Attendance at all sessions qualifies for 7.5 CMI credits. Registration is limited to 100 participants.

Registration Tips: Please use the email address at which you received this message to register. If you do not know your password or have not yet signed in, please use the Forgot Your Password link.

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Save the Date for 2021

The 2021 Communications Summit will take place in person, August 8-11 at the Hewing Hotel in Minneapolis, MN.

Cancellations

All registration cancellations and refund requests must be made in writing by the individual whose name appears on the registration. To be valid, submit all requests to CMAA Registration at cmaa.org/cancelevent.aspx. CMAA regrets that refunds will not be given for no-shows. Substitutions are gladly accepted; substitutions of registrations are permitted prior to the event. Only one substitution is permitted per original registrant. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with the substitution. Badge sharing, splitting, and reprints are strictly prohibited. No refunds 30 days prior to the start of the class, unless extenuating circumstances (i.e. death, accident or serious illness).