Club Management Institute

Executive Officers Reports | Department Reports  


Education SessionIn 2011, the Club Management Institute (CMI) Committee once again worked to enhance the professional development programs offered to club managers worldwide. The Business Management Institute (BMI) programs, now in their 24th year, continue to be the premier professional development courses in the hospitality industry. The CMI Committee and CMAA staff regularly reviewed all of the BMI courses to ensure that club managers continue to receive top-notch professional development opportunities. The Club Foundation continues to provide crucial funding for the revision of existing BMI programs and the creation of new ones.  

Since its establishment in 1988, BMI has offered 346 programs with more than 11,000 participants. The CMI Committee and the CMAA Education Department constantly work at updating and improving all BMI courses to help managers meet the challenges they face in their clubs every day. At the close of 2011, the number of managers who have achieved the Certified Club Manager (CCM) status is 1,494 and 15 club managers have earned the Master Club Manager (MCM) designation, with more managers working towards that prestigious industry designation. 

In 2011, BMI International returned to St Andrews, Scotland. More than 50 managers from around the globe participated in five days of excellent education and networking. The tenth BMI International will travel to Shanghai, China in 2012. The dates for that program will be October 14 – 19. The BMI Food and Beverage Management program has been updated and will return in 2012. The program will move to the University of Houston and will take place November 5-9. 

The 84th World Conference in Orlando, FL, was another success. Attendees gave superior ratings to the more than 70 educational programs offered throughout the week, including Pre-Conference Workshops, 90-minute and three-hour sessions and round-table discussion groups. The CMI Committee continues to provide high-quality speakers and industry professionals for the World Conference educational programs. Once again, CMAA’s Education Department actively sought to expand its database of possible Conference speakers. As a result, 986 invitations to submit proposals to speak at the 2012 World Conference were sent out in March and 360 proposals were submitted to CMAA Headquarters. The 2012 Conference education schedule was finalized in June. Once again, more than 45 percent of the Conference speakers will be first-time presenters at the 85th World Conference in New Orleans.  

CMAA remains an active partner with several international Associations in furthering their professional development programs. CMAA worked with the Club Managers Association of Europe to present their first Manager Development Program (MDP equivalent to CMAA’s BMI I) program which was held in Stirling, Scotland, in October. The Club Managers Association of Southern Africa and the Club Managers Association of China increased their BMI offerings in 2011 as well. CMAA provides the content for these programs and there is no cost to CMAA for any of the speakers or travel expenses. 

The Link Up and Learn webinar series continued in 2011. Thanks to CMAA Silver Corporate Advantage Partner, SCI Companies, the webinars are now available at no cost to CMAA members. Webinars on topics such as membership marketing and retention, leadership and food and beverage profits, aquatics safety and human resources were available to CMAA members in 2011 with more than 1,500 people attending throughout the year. 

The 21st Annual Mid-Management Conference was held in St. Louis, MO, from September 30 – October 3, and was a great success as it predecessors have been. More than 80 managers enjoyed four days of educational and networking opportunities. The Manager in Development (MID) program is currently undergoing a revision and will be available to members in the Spring of 2012. The MID Program will be completely online and will be housed at CMAA University. 

Education and professional development is the mission of CMAA and will remain the focus of the Association in order to benefit members’ growth and professional relationships through the BMI programming. In 2012, the CMI Committee and the Education Department will continue to ensure that CMAA’s educational offerings remain the premier professional development programs in the hospitality industry.